The concept is "Timeless Japan," meaning "Japan beyond time" or "eternal Japan." This name reflects the timeless value and beauty of Japanese traditions. It represents a brand dedicated to sharing Japan's enduring culture through fashion, untouched by fleeting trends.

"Timeless Japan" とは、「時を超えた日本」や「永遠に輝く日本」というニュアンス。日本の伝統や美しさが時代を超えて普遍的な価値を持つことをコンセプトにしています。流行に左右されず、いつの時代でも魅力的であり続ける日本文化を、ファッションを通じて世界に伝えるというブランドの思いなのです。

➤Bringing the beauty of Japanese tradition into everyday life
➤Simple and stylish designs inspired by the spirit of Japan
➤Accessible and meaningful, allowing people worldwide to experience Japanese culture through fashion